As a marketing assistant a large part of my job is to figuring out the most high-traffic places on campus and placing our content there.
One thing this internship has made me realize is that, while I enjoy the strategic marketing part of the job, I think I would prefer to be a designer. I took a class in Virginia Tech's SOVA college that was focused around how to use Photoshop, Illustrator, InDesign, and Dreamweaver back in my Sophomore year. While that class gave me a strong foundation of skills needed to physically create the content, my biggest roadblock is in the creativity itself. I'm passionate about our programs, I love getting people involved, but I struggle with expressing that on paper through design. Our department has three amazing student designers that regularly create awesome content and from watching them I really wish that is something I could do. Don't get me wrong, my boss Megan is wonderful and 100% willing to to give me design projects; I'm just too much of a coward to take them. I tried one and it turned out alright but I'm currently more comfortable with the content aspect of the job. Hopefully through working here and watching Alex, Kate, and Allison design, I will gain the courage to try out a few of my own. I've added a few of their posters as an example of all the wonderful things they create for the Rec Sports department!
One thing this internship has made me realize is that, while I enjoy the strategic marketing part of the job, I think I would prefer to be a designer. I took a class in Virginia Tech's SOVA college that was focused around how to use Photoshop, Illustrator, InDesign, and Dreamweaver back in my Sophomore year. While that class gave me a strong foundation of skills needed to physically create the content, my biggest roadblock is in the creativity itself. I'm passionate about our programs, I love getting people involved, but I struggle with expressing that on paper through design. Our department has three amazing student designers that regularly create awesome content and from watching them I really wish that is something I could do. Don't get me wrong, my boss Megan is wonderful and 100% willing to to give me design projects; I'm just too much of a coward to take them. I tried one and it turned out alright but I'm currently more comfortable with the content aspect of the job. Hopefully through working here and watching Alex, Kate, and Allison design, I will gain the courage to try out a few of my own. I've added a few of their posters as an example of all the wonderful things they create for the Rec Sports department!